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Case Study
Osteopath Practitioner

Anna followed me in the creation of my website.
She took care of the web design, following my requests and giving me advice for a more captivating outcome of the site.
Absolutely recommended!
The project turned out to be excellent!

Alice Manzan
Owner – Osteopath

A Healthy Boost:
How a Professional Website Helped an Osteopath Practitioner Overcome Business Challenges

The project involves building a new website for an osteopath, which will reflect the client’s existing branding and meet their needs for an online presence. A clear understanding of the client’s needs and objectives, as well as the challenges posed by not having an online presence, is required.

This includes a website that is easy to navigate, with content that is clear and concise; an emphasis on SEO; and the ability to make modifications as needed. The website must also be secure and easy to maintain.

Finally, the website must provide a user-friendly experience, with intuitive navigation, a clear and concise layout, and well-crafted content. The goal of the project is to provide the client with a website that meets their requirements and effectively communicates their message.

Product Features

The brand new website of the osteopath have minimal website design to ensure information is clear and understandable to visitors.

The website include an online booking feature so visitors can easily book appointments at their own convenience. Other features may include a contact page, an About page, a blog, a portfolio showcasing the osteopath’s work, and a FAQ page.

The website should also be secured and optimised for mobile viewing.

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Minimal Design

Responsive Design

Intuitive Booking System

portfolio alice manzan web site - anna salvadori web design
portfolio anna salvadori web design - osteopath

User Experience Research

User experience research involves surveying users on their needs and preferences, through interviews, focus groups, and usability testing. This will provide valuable insights into what users want from the website and how it can be improved.

Brand Redesign

The redesign is focus on creating a consistent and recognisable brand identity, with an updated color scheme, and website design. Additionally, the redesign involves optimising the website navigation, content, and online booking to create a clear and intuitive user experience. This will ensure visitors have an enjoyable time exploring the website and finding the information they need.

Services showcase

The osteopath’s website feature an easy-to-navigate services showcase, including detailed descriptions of the services and visuals such as images and videos. The website also provides access to contact information, so visitors can book an appointment or ask questions. This will allow visitors to quickly learn about the osteopath’s services and have a positive experience.

User Experience Research

User experience research involves surveying users on their needs and preferences, through interviews, focus groups, and usability testing. This will provide valuable insights into what users want from the website and how it can be improved.

Brand Redesign

The redesign is focus on creating a consistent and recognisable brand identity, with an updated color scheme, and website design. Additionally, the redesign involves optimising the website navigation, content, and online booking to create a clear and intuitive user experience. This will ensure visitors have an enjoyable time exploring the website and finding the information they need.

Services showcase

The osteopath’s website feature an easy-to-navigate services showcase, including detailed descriptions of the services and visuals such as images and videos. The website also provides access to contact information, so visitors can book an appointment or ask questions. This will allow visitors to quickly learn about the osteopath’s services and have a positive experience.

portfolio anna salvadori web design - osteopath

Solving the Critical Business Challenges

Expanding reach to more potential customers

I created a website that is optimized for search engine visibility and makes it easy for users to find the osteopath practitioner online. Additionally, I created a comprehensive online presence for my client that includes content such as blog posts and images.

I used SEO techniques to help boost the osteopath’s visibility, such as adding relevant keywords to the website, optimising images, and creating backlinks.

Connecting with customers to build relationships

I’ve focus on making the site easy to navigate. This includes adding clear navigation menus, using descriptive labels on each page, and adding search functionality. Additionally, contact forms, booking systems, and other interactive elements that I included to make it easier for customers to contact the osteopath.

The landing pages is be tailored to the specific needs of the patients and it include information such as the services offered, contact details, and location. Furthermore, it’s easy for customers to find the contact information and call-to-action buttons are prominently displayed. Finally, the website is  optimised for both desktop and mobile devices, as more and more users are accessing websites from their mobile devices.

Adopting online services for easy bookings and consultations

I helped my client, with the lack of online services offered, by creating a link to an easy-to-use booking system. This system allows customers to easily book appointments online and also provide information such as the type of appointment.

A Call to action was implemented that allow to access to an automated appointment reminder system so that the osteopath’s customers are always kept informed of their appointments.

Increasing visibility in the online marketplace

The visibility in the online marketplace is increased by implementing various SEO (Search Engine Optimization) strategies. This includes optimising the website with relevant keywords, creating high-quality content.

Finally, I used analytics tools to track the performance of the website so the client can make changes accordingly.

Enhancing customer trust and confidence

I help my client gain customer trust by building an informative and reliable website. This include easy-to-navigate pages, clear contact information, and informative content that is regularly updated. Additionally, it include customer testimonials on the website to showcase the osteopath’s services, expertise, and successes.

Furthermore, I integrated security features such as SSL (Secure Socket Layer) certificates and two-factor authentication to protect customer information.

Differentiating from online competitors to stand out

My client can now compete with larger, online competitors with a website that stands out from the competition. This include a minimal design, eye-catching visuals, and intuitive navigation.

The website meets the latest standards in terms of performance and usability. This includes incorporating responsive design, making sure that the website loads quickly, and optimizing the website for mobile devices. Finally, the search engine optimization (SEO) makes the website more visible in search engine results and help it rank higher in the search engine results pages (SERPs).

Solving the Critical Business Challenges

Expanding reach to more potential customers

I created a website that is optimized for search engine visibility and makes it easy for users to find the osteopath practitioner online. Additionally, I created a comprehensive online presence for my client that includes content such as blog posts and images.

I used SEO techniques to help boost the osteopath’s visibility, such as adding relevant keywords to the website, optimizing images, and creating backlinks.

Connecting with customers to build relationships

I’ve focus on making the site easy to navigate. This includes adding clear navigation menus, using descriptive labels on each page, and adding search functionality. Additionally, contact forms, booking systems, and other interactive elements that I included to make it easier for customers to contact the osteopath.

The landing pages is be tailored to the specific needs of the patients and it include information such as the services offered, contact details, and location. Furthermore, it’s easy for customers to find the contact information and call-to-action buttons are prominently displayed. Finally, the website is  optimised for both desktop and mobile devices, as more and more users are accessing websites from their mobile devices.

Adopting online services for easy bookings and consultations

I helped my client, with the lack of online services offered, by creating a link to an easy-to-use booking system. This system allows customers to easily book appointments online and also provide information such as the type of appointment.

A Call to action was implemented that allow to access to an automated appointment reminder system so that the osteopath’s customers are always kept informed of their appointments.

Increasing visibility in the online marketplace

The visibility in the online marketplace is increased by implementing various SEO (Search Engine Optimization) strategies. This includes optimising the website with relevant keywords, creating high-quality content.

Finally, I used analytics tools to track the performance of the website so the client can make changes accordingly.

Enhancing customer trust and confidence

I help my client gain customer trust by building an informative and reliable website. This include easy-to-navigate pages, clear contact information, and informative content that is regularly updated. Additionally, it include customer testimonials on the website to showcase the osteopath’s services, expertise, and successes.

Furthermore, I integrated security features such as SSL (Secure Socket Layer) certificates and two-factor authentication to protect customer information.

Differentiating from online competitors to stand out

My client can now compete with larger, online competitors with a website that stands out from the competition. This include a minimal design, eye-catching visuals, and intuitive navigation.

The website meets the latest standards in terms of performance and usability. This includes incorporating responsive design, making sure that the website loads quickly, and optimizing the website for mobile devices. Finally, the search engine optimization (SEO) makes the website more visible in search engine results and help it rank higher in the search engine results pages (SERPs).

Get the Professional Website Your Business Deserves

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